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    當前位置:主頁 > 微商怎么做 >

    構建良性微商社群4大步驟

    時間:2017-10-26   類別:微商怎么做   來源:經典語錄   人氣:

    以前我們總聽說一個詞,流量,流量,流量為王。

    以前大家構建社群,基本上管理好引流就ok了,可是近些年來,我們發現東西什么都不好賣了,提起微商,大家都是反感。

    為什么呢?流量入口發生了很大變化,營銷方式也發生了很大變化,客戶群體也升級了。

     

    以前講究魚塘模型,我們弄個魚塘,然后引流,魚就來了,等到長大了,就可以殺了。而這種方法放在現在不行了,客戶一次就被你給玩死了。就沒有下一次了。反而那些能為客戶著想的,活了下來。

    今天我分享的這個模型,是之前營銷模式的一種迭代,他更適合現在的營銷環境。這個模型的原創應該歸屬王通老師。這個模型叫做“牧場模型”,這個模型分為“拉新-養熟-裂變-成交”四個步驟。

     

    下面我介紹一下這幾個步驟:

    1.拉新

    即用戶的獲取,可以用傳統的方法,SEO,QQ霸屏都是可以的。同時可以結合新媒體矩陣的方式。載體可以結合微信個人號+微信公眾號+微信群(付費群與免費群)形式。這樣可以增加客戶粘性,而且還能有效防止封號后的客戶損失。

    2.養熟

    在養熟這一塊。主要抓住兩點,第一點是價值提供。除此之外經常展示給客戶自己的成交情況可以增強價值感以及養熟。在ip打造時,要插入自己真實生活,生活與工作結合,才更有真實性,同時也有利于成交。一般朋友圈一天至少發兩次,11點一次,6點一次。最多不超過5次。其次保持生活和工作3:7比例。

    3.成交

    這一點不多說,只提一點。在成交時,要盡量給客戶安全感,比如退費機制,客戶不滿意可以隨時退費,這樣可能有更大成交幾率。

    4.裂變

    裂變,就得分利益給用戶。分銷為何能夠做的那么好,最簡單的,就是讓利于客戶。所有的商業,最英明的就是分銷。現在國家允許最多二級分銷。營銷做到這一點,裂變就非常厲害了。

     

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